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 |                            P R.E S E N T S              .                  |
 |            /                  .                                            |
 |                Advertising and Society: An Introduction                    |
 |                                                                            |
 |                                                                            |
 |                                                                            |
 |                                                                            |
 | DATE: 2014-10-29  SIZE: 1,80MB   DISKS: 01_______4,77MB      PAGES:        |
 |                                                                            |
 | PUBLISHER: Wiley                              GENRE: Business and Economics|
 |                                                                            |
 | AUTHOR: Carol J. Pardun (Editor)                                           |
 |                                                                            |
 | FORMAT: PDF    PROTECTION: DRM     EDITION: 2nd Edition                    |
 |                                                                            |
 | URL: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118587626.html    |
 |                                                                            |
 | LANGUAGE: English   ISBN: 978-1-118-58762-1                                |
 :                                                                            :
 : Now revised and updated to reflect the impact of emerging technologies,    :
 : this new edition of Advertising and Society: Controversies and Consequences:
 : examines the evolution of advertising and its influence on society.        :
 :                                                                            :
 :     Expanded with five new chapters covering the impact of emerging        :
 : technologies, including the evolution of Direct to Consumer (DTC)          :
 : pharmaceutical advertising; product placement in various media; and the    :
 : growing intrusiveness of Internet marketing     Explores a broad range of  :
 : topics including alcohol, tobacco, and sex in advertising; the pros and    :
 : cons of negative political adverts; advergrames; and the use of stereotypes:
 : Examines the impact of advertising through its distinctive                 :
 : ‘point/counterpoint’ format –designed to spark discussion and help students:
 : understand the complexities of the issues being presented     Lends        :
 : substantial clarity to the subject, uniquely balancing criticism and       :
 : practice within one text     Includes chapter-level overviews and summaries:
 : of the topic history and key issues, along with student-friendly features  :
 : such as ideas for papers and questions for discussion                      :
 :                                                                            :

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